Applying for the Mark

Application Criteria


To apply your organisation must be an HE institution or a substantial part of a HE institution. Email us to find out if your organisation qualifies. Once accepted, your organisation must provide a written application outlining how they meet the following criteria and sub-criteria.

The high level criteria for the Mark of Excellence are:

  • The organisation is committed to the AUA Statement of Values and to embedding those values within their professional services staff development provision
  • The organisation provides CPD provision for all professional services staff aligned with the AUA Framework of Behaviours
  • The organisation enables all staff to engage with the provision
  • The organisation has in place structures and processes to ensure the quality and effectiveness of the CPD provision for professional services staff

Download the full AUA Mark of Excellence application criteria [PDF]

Application Process

Application for the Mark of Excellence is a three step process. You can find detailed information and guidance by downloading the Guidance for organisations 2017-18  [PDF]

You may also find our FAQs document [PDF] useful in answering queries you may have.

Our Mark of Excellence team is on hand to talk you through the process, and to answer any questions you might have. Please contact Amanda Shilton Godwin, AUA Head of Professional Development or Jo Forsyth, AUA Professional Development Officer on 0161 275 2063 or


Step one: Registering for the Mark of Excellence


To register, you are required to complete our short registration form.

aua mark of excellence - working towards
Step two: Working Towards the Mark of Excellence


Once registered, you can begin working towards the Mark. How you decide to approach this project is entirely up to you. We would recommend that a good place to start is with your own initial self-assessment, measuring where you are now against the application criteria and from there, developing your own action plan and timelines.

Download the AUA Mark of Excellence self-assessment form [MS Word document]


Step three: Applying for the Mark of Excellenceaua mark of excellence


Once you feel that you are ready be assessed, your organisation will submit a written application to the AUA office outlining how you meet the required criteria. If you are at this stage, please apply for assessment here.

An assessor will then visit your organisation for an on-site assessment. The visit will be arranged at a mutually convenient time but must be held within three months of your submission date.

Following the formal assessment visit the assessor will write a full report for an Assessment Panel, with one of three recommendations. These may be:

  1. To award the Mark of Excellence
  2. To award the Mark of Excellence subject to further development within a specified timescale, or
  3. To refer the application for further development

The panel will consider the recommendation, make a final decision, and arrange for your organisation to be informed of the outcome.

The Mark of Excellence lasts for a period of three years from the date of the panel decision.

Mark of Excellence