Mark of Excellence

The AUA Mark of Excellence is a new award for HE institutions.  It recognises a demonstrated commitment to working with and embedding the AUA CPD Framework and Statement of Values into organisational development provision.

In this section


logo-mark-of-excellenceLaunched in March 2016, the AUA Mark of Excellence is awarded to HE institutions that demonstrate their commitment to working with the AUA Statement of Values and evidence their use of the AUA CPD Framework to build comprehensive pathways for professional development within their organisation.


“I am delighted to see the launch of the AUA’s new Mark of Excellence, it provides a way for institutions to truly value and invest in their professional services colleagues. The Mark complements our shared interest in supporting the development of professional services staff, for AUA across all grades, and for the Leadership Foundation ensuring a leadership pipeline for the higher education sector.”
Alison Johns, Chief Executive, Leadership Foundation for Higher Education

Benefits of the Mark of Excellence

For organisations the Mark of Excellence means that your organisation can demonstrate:

  • The esteem in which your professional services staff are held
  • The same level commitment to professional services staff, and their essential roles in the organisation, that is offered to your other members of staff
  • High quality education, training and development of your professional services staff
  • Improved outcomes for students, staff and other stakeholders by building the effectiveness of your professional services staff
  • Excellent personal and professional development opportunities for potential employees

Organisations committing to the Mark of Excellence can also benefit from multi-membership discounts of the AUA.

Individuals in organisations which hold the Mark of Excellence receive:

  • Ready access to a framework for professional and personal development
  • Opportunities for recognition, similar to those offered to research and learning and teaching staff
  • An opportunity to celebrate personal and professional effectiveness in their current roles
  • An opportunity to increase understanding of the expectations of effective performance to support career development
  • AUA members based at organisations committing to the Mark of Excellence will be offered a 20% discount on our Accreditation and Fellowship schemes

Current holders of the Mark


On 1 September 2016 Durham University became the first university to be awarded the Mark.

Read all about Durham University’s award here and the presentation of the certificate here.

“The Mark recognises, at a national level, the impact of the university’s ‘Realising Your Potential Approach’ on staff development which has been built upon the AUA CPD Framework and standards for professional services staff.”
Clare Curran, Director of Human Resources and Organisational Development, Durham University



The University of Bath Academic Professional Services became the second organisation to be awarded the Mark on 21 October 2016



“The University of Bath ‘Effective Behaviours Framework’ is based on the on the AUA CPD Framework and has been enthusiastically embraced in the Academic Professional Services. I am delighted that the impact of this work has been recognised in the award of the Mark of Excellence; really effective performance by professional services is vital to the success and development of the University and this award will provide additional impetus to our plans to relaunch the Framework across the wider University.”
Diane Aderyn, Director of Finance and Commercial Services, University of Bath



Institutions currently working towards the Mark

aua mark of excellence - working towards

A series of organisations are currently working towards achieving the Mark of Excellence. These HE institutions clearly value staff development for their professional services staff, and we are delighted to partner with them and help their staff achieve their career goals:

Liverpool John Moores University

London South Bank University

Queen Mary University of London

University of Gloucestershire

University of Salford

“Here at Liverpool John Moores University we take staff development very seriously, including for our professional services staff, and we are really looking forward to working in partnership with the AUA through the new Mark of Excellence”
Professor Phil Vickerman, Executive Director to the Vice Chancellor for Strategic Initiatives and Enhancement, Liverpool John Moores University