Mark of Excellence

The AUA Mark of Excellence is a new award for HE institutions.  It recognises a demonstrated commitment to working with and embedding the AUA CPD Framework and Statement of Values into organisational development provision.

Introducing the Mark of Excellence

What is the AUA Mark of Excellence?

Launched in March 2016, the AUA Mark of Excellence is awarded to Higher Education Institutions that demonstrate their commitment to working with the AUA professional values and can evidence how they have embedded the AUA CPD Framework into their professional staff development provision.

What are the benefits of the AUA Mark of Excellence?

For organisations the Mark of Excellence means you can demonstrate:

  • The esteem in which you hold your professional services staff
  • Parity of commitment to the development of professional services staff as other members of staff
  • High quality education, training and development of professional services staff
  • Commitment to improved outcomes for students, staff and other stakeholders by building the effectiveness of their professional services staff
  • Excellent personal and professional development opportunities for potential employees

Organisations committing to the Mark of Excellence can also benefit from multi-membership discounts for staff.

“I am delighted to see the launch of the AUA’s new Mark of Excellence, it provides a way for institutions to truly value and invest in their professional services colleagues. The Mark complements our shared interest in supporting the development of professional services staff, for AUA across all grades, and for the Leadership Foundation ensuring a leadership pipeline for the higher education sector.”
Alison Johns, Chief Executive, Leadership Foundation for Higher Education

Current holders of the Mark

On 1 September 2016 Durham University became the first university to be awarded the Mark.

Read all about Durham University’s award here and the presentation of the certificate here.

“The Mark recognises, at a national level, the impact of the university’s ‘Realising Your Potential Approach’ on staff development which has been built upon the AUA CPD Framework and standards for professional services staff.”
Clare Curran, Director of Human Resources and Organisational Development, Durham University


The University of Bath Academic Professional Services became the second organisation to be awarded the Mark on 21 October 2016

“The University of Bath ‘Effective Behaviours Framework’ is based on the on the AUA CPD Framework and has been enthusiastically embraced in the Academic Professional Services. I am delighted that the impact of this work has been recognised in the award of the Mark of Excellence; really effective performance by professional services is vital to the success and development of the University and this award will provide additional impetus to our plans to relaunch the Framework across the wider University.”
Diane Aderyn, Director of Finance and Commercial Services, University of Bath

Institutions Working Towards the Mark


aua mark of excellence - working towardsA series of organisations are currently working towards achieving the Mark of Excellence. These HE institutions clearly value staff development for their professional services staff, and we are delighted to partner with them and help their staff achieve their career goals:

Cardiff University

Liverpool John Moores University

London South Bank University

University of Gloucestershire

“Here at Liverpool John Moores University we take staff development very seriously, including for our professional services staff, and we are really looking forward to working in partnership with the AUA through the new Mark of Excellence”
Professor Phil Vickerman, Executive Director to the Vice Chancellor for Strategic Initiatives and Enhancement, Liverpool John Moores University