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Using the CPD Framework to develop professional services staff


11 May, 2017

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Event overview

How can you use the AUA CPD Framework to support the development of professional services staff at all levels within your institution?

How are other institutions applying the framework and what would be the benefits to your institution of adopting this approach?  

This event will enable HE professionals working in staff development, organisational development and human resources to understand how the AUA CPD Framework can be used to maximum effect to develop, support and sustain excellence in professional services at their institution.

Delegates will have the opportunity to explore the key features of the CPD Framework to develop their understanding of the potential of the AUA approach and the key issues that need to be considered when implementing the framework. Good practice from across the sector will be shared which draws on learning spanning the period from the first adopters in 2010/2011 to more recent case studies from organisations who have achieved the Mark of Excellence. This workshop will inspire and enable you to understand how you can join the growing community of practice committed to excellence in HE professional services.

In order to book your place, please use this link.

When and where?

Date: Thursday, 11 May 2017

Time: 10:00 – 15:45

Venue: Birmingham University Guild of Students, Debating Hall

Prices: £100 for AUA members 

             £200 for non-AUA members


Morning session

10:00 – 10:10  Welcome and introduction

10:10 – 11:00  Insight into the AUA Professional Behaviours Framework for CPD

                         Features of the Framework

11:00 – 11:20  Refreshments and networking

11:20 – 12:30  Approaches to using the Framework

                          Applying the Framework to your institution

                          AUA accreditation and the Mark of Excellence

12:30 – 13:15  Lunch and networking

Afternoon session

We will be joined by organisations working towards the Mark of Excellence

13:15 – 14:15  Café conversations – Learning from the Mark of Excellence criteria

14:15 – 14:45  Afternoon tea and networking

14:45 – 15:45   How do we know that using the CPD Framework makes a difference?     Demonstrating impact

15:45                 Round up and goodbyes


Amanda Shilton Godwin, Head of Professional Development, AUA 

Amanda is the Executive Officer (Professional Development) for the AUA where she has worked since April 2014. Prior to that she was the Director of Community Services for Henshaws Society for Blind People (2010 – 2013). From 2003- 2007 she was Deputy Chief Executive of NUS Services, the commercial arm of NUS, and General Manager of University of Central Lancashire Students’ Union (1996- 2003). She has also worked as an independent consultant, in Students Unions and more widely.  She began her career with ten years working for Oxfam, primarily in the North of England including a spell overseas in Rwanda and Zaire.

Amanda has extensive experience of both working towards and achieving organisational and staff developmental systems, such as the Excellence Model and IiP, and in managing organisational change.

Amanda has also served in a voluntary capacity on numerous groups. This includes a period on the steering group of AMSU, the Association of Managers in Students’ Unions when she chaired a working group into diversity in Students’ Unions, and established a national group for General Managers.  She is a local councillor in Manchester.  She was a school governor for many years including a spell as Chair.

Amanda has an MBA with Distinction from Manchester Business School, an MA and a BA from Coventry Polytechnic.

John Ryan, MBE FAUA

John worked in higher education management and administration for 36 years, holding a variety of positions at four institutions – Wolverhampton, Birmingham, BCU and Worcester.  He headed the administration at the University of Worcester from 2000 until his retirement in July 2015, and for the last three years of this period John held the position of University Secretary and Pro Vice Chancellor (Students).

John is a Fellow and past Chair of the Association of University Administrators (AUA). He remains active in the Association. He is currently vice chair of the Board of Studies for its NTU- validated PGCert in Higher Education Leadership and Management, and Programme Lead for the Association’s Mark of Excellence in the application of the AUA CPD framework.

John served on the UCAS Board for eight years and chaired the Board’s Audit Committee for six. He also completed a two year term as a Guild HE nominated trustee on the Board of the Equality Challenge Unit. He is a Trustee of the Royal National College, a residential college of further education for the visually impaired based in Hereford.

John maintains a connection with the sector through his work with the AUA, and as a key associate of the Leadership Foundation for Higher Education (LFHE). His work for the Foundation has included his role as Project Lead for the HEFCE-commissioned work supporting the sector in implementing the Prevent statutory duty. John currently chairs the DoE/HEFCE Prevent Reference Group. He is also part of the LFHE governance team.

John was awarded an MBE in 2014 for services to higher education, a lifetime achievement by the Association of University Administrators in 2015, and an honorary doctorate (of Letters) of the University of Worcester in November 2015.

Jan Shine, FAUA, People Development Consultant, Paullus People Development

Jan Shine is an experienced trainer, manager, coach and HR specialist with a background in HE who worked with the AUA throughout the two-year LGM project to develop the CPD framework.

Jan’s HE career spanned 25 years during which time she held a variety of roles gaining broad experience in HE administration and management including generalist roles as well as specialist roles in HR and staff development.   Jan was instrumental in developing mentoring, competency frameworks, 360° feedback and other management development and professional services staff initiatives at the Open University.

Since becoming self-employed in 2007, Jan runs her own business, Paullus People Development, and works throughout the UK providing a range of bespoke workshops and programmes, coaching and organisational development consultancy.  During this time, Jan has contributed to professional services staff development through working with many HE institutions and professional bodies, including the AUA, the Leadership Foundation for Higher Education on the Professional Careers in HE project, and with AMOSSHE on its Value and Impact project.  Jan is a qualified coach, holds a PG Diploma in Management and is a Fellow of the AUA, a licensed Springboard trainer, an Associate with Programmes for Life and works with Adoption Services for Adults as a trainer and intermediary.


In order to book your place, please use this link.