About us

We’re the AUA, the Association of University Administrators

If you work, or aspire to work, in higher education administration or management, we are your professional association.  Our AUA membership promise is simple, yet powerful. We’re committed to connecting and developing every professional within our network. We’ll support you on your professional journey by providing opportunities to enhance and progress your career in HE.


Who we are and what we do

The AUA is the professional association for higher education administrators and managers. As well as being a representative voice for HE professionals within our sector, we’re here to support and guide you, our members, as you define and develop your career ambitions.

Think of us as an extension to your professional network. By connecting with like-minded individuals you can look beyond your current role and institution and become part of the wider sector. Through these connections you can share learning, encourage best practice and, importantly, help give our sector, your profession and you as an individual added credibility.

Our approach is simple, yet powerful. We’re committed to uniting and developing every professional within our network. That’s what makes us unique. In fact, we can sum up the AUA in one simple sentence:

Connecting and developing higher education professionals.

Our history

The world was a very different place in 1961. JFK was sworn in as US President, Barack Obama was born, the Berlin Wall was constructed and the Meeting of University Academic Administrators (MUASS) was launched at the University of Manchester.

In 1965, when the mini-skirt made its first outing, membership of MUASS stood at 120. By the time Dr Christian Barnard performed the first heart transplant, in 1967, MUASS membership had risen to 473, representing 73 institutions.

In the same year that the United Kingdom joined the European Economic Community, 1973, MUASS made way for CUA, the Conference of University Administrators. Fast forward twenty years and while the Maastricht Treaty was opening doors to one union, we were busy with our own. In 1993 CUA and APA (Association of Polytechnic Administrators) merged to become the Association of University Administrators, the AUA.

The AUA has come a long way since. We’ve experienced some challenging times and seen incredible change. Higher education has moved on and developments in our sector continue to take us to new and uncharted places.

Our purpose and values

Our charitable objective is, ‘To advance and assist in the advancement of education by fostering sound methods of leadership, management and administration in further and higher education by education, training and other means’.

Our vision is to develop and support the talent and ambition of higher education professionals to assist the advancement of the sector.

We will achieve this through a strategy of Growth through Relevance and Engagement.

Our aims are to:

  1. Enrich the experience of AUA membership by continuing to grow the professional development opportunities for members and others in the sector (growth)
  2. Be a representative voice for university professional services staff within the HE Sector (relevance)
  3. Be a partner of choice across the HE Sector (engagement)

Our priorities are to:

  1. Build high performing local, regional and thematic networks extending our reach into FE and alternative providers
  2. Develop AUA consultancy, building on the progress of the revitalised CPD Framework and Mark of Excellence
  3. Deliver high impact events, research and publications that address fundamental issues about the professionalisation of HE
  4. Develop our suite of accreditation and qualifications, including building on the success of the PgCert
  5. Continue to focus on strong strategically aligned partnerships

AUA values

AUA members are committed to:

  • Advancing education for public benefit through sharing professional knowledge and practice
  • Developing our own and others’ professional practice
  • Actively championing a professional culture of equality, diversity and inclusion
  • Working to the highest standards of fair, ethical and transparent professional behaviour

Our values underpin the nine professional behaviours of the AUA CPD Framework.

Our people

Kathy Murray MAUA
Director of Operations
Kathy leads the operations of the AUA and contributes and supports the Board of Trustees to develop the Association’s strategies and plans. You can find Kathy on email.



Finance Team

Anna Green MAUA
Head of Finance
Anna looks after all things financial for the AUA and the other sector associations that we provide support for and is a member of the senior management team. You can find Anna on email.



Laila Berraies MAUA
Finance Officer
Laila supports Anna in all areas of finance for the AUA and other sector associations.



Professional Development Team

Jo Forsyth MAUA
Professional Development
Jo works on professional development; from one day workshops to conference content. She also supports organisations working with the AUA CPD Framework or working towards the Mark of Excellence. You can find Jo on: LinkedIn | Email



Jane Reid MAUA
Teaching and Learning Manager (PgCert)
Jane manages our Postgraduate Certificate in HE Administration, Management and Leadership, including making strategic decisions on how the PgCert is developed for the future.


Membership and Networks Team


Matt Maloney MAUA
Member Engagement Manager
Matt is responsible for all activity relating to our members, as well as the support and coordination of our network volunteers.


Jordan Paterson MAUA
Member Engagement Administrator
Jordan takes care of the administration that supports our members and volunteers. If you call the AUA office, or email our main enquires inbox, you will probably be assisted by Jordan.


Events Team

Chloe Duxbury MAUA
Events and External Relations Officer
Chloe provides a range of event-related and governance support for all of the AUA events, as well as the events of our partners. Chloe also coordinates sponsorship and manages the exhibitions at our events. You can find Chloe on: LinkedIn | Email



Dame Shirley Pearce DBE
Honorary President

Dame Shirley Pearce has held senior executive and non-executive roles in higher education, health and policing with experience of both the public and private sectors.

She is currently, an independent member of the Committee on Standards in Public Life (CSPL), a non executive director of the Unite Group, a member of the Higher Education Quality Assurance Panel for the Ministry of Education in Singapore, a Trustee for the Royal Anniversary Trust and a member of the advisory board of HCA UK.

Shirley was Vice Chancellor of Loughborough University from 2005 to 2012, delivering a new strategy for the university which saw a significant increase in turnover, closer working with industry partners and research success in the Research Excellence Framework. The interests of students and the quality of the learning environment were at the core of the strategy and Loughborough has developed an outstanding reputation for teaching quality and student satisfaction. She was a board member at the Higher Education Funding Council for England where she chaired the Research and Innovation Strategic Advisory Committee and the national Review of Philanthropy in UK Higher Education. She was also a Board member of UCEA. 

She has also held senior governance roles in higher education as Chair of Court and Council at the London School of Economics and Political Science and Council member of the University of Cambridge.

The Secretary for State for Education appointed Shirley as the independent reviewer for TEF under HERA. The review was completed in August 2019.

In 2013 Shirley was appointed by the Home Secretary as the inaugural Chair of the College of Policing (the first professional body for policing) where she oversaw the introduction of the first Code of Ethics for policing based on the Nolan Principles.

In the NHS she was a Board member and inaugural Commissioner of the Healthcare commission and a non executive director of Health Education England. Earlier health roles included being a non-executive director of the Norfolk, Suffolk and Cambridgeshire Strategic Health Authority.

Early in her academic career she held appointments at University College London (UCL) where she co-led the establishment of the doctoral training programme for clinical psychology and at the University of East Anglia (UEA) where she established a new medical school with an innovative curriculum and a focus on primary care and inter-professional learning.

Dame Shirley was appointed CBE in 2005 for services to education in the NHS and in 2014 appointed DBE for services to Higher Education.


We’re governed by a constitution and a Board of Trustees who are responsible for leading and executing our overall vision and direction adopted by the Association at our Annual General Meetings.  All funds of the AUA are used to improve and enhance the profession and the individuals working within it.

The AUA is a charitable incorporated organisation (CIO), registered in England and Wales (1979422).  AUA Enterprises Ltd is AUA’s subsidiary trading company, and is the accounting body for many of the trading activities undertaken by AUA.  AUA Enterprises Ltd is registered in England and Wales (07814323).

Board of Trustees

AUA Chair | Amanda Oliver FAUA
Director of College Operations, Brunel University

Amanda Oliver

Amanda’s career in education extends over 35 years in roles that span the breadth of professional services functions within a university; she is currently Director of College Operations at Brunel University London and prior to this was Head of Business Operations at Kingston University/St George’s, University of London. As an AUA Fellow and Chair of the Board of Trustees she brings extensive sector knowledge and experience. Amanda is Chair of the AUA Board of Studies which has oversight for the quality and delivery of the PG Certificate; Chair of the Mark of Excellence Panel; and a member of the Professional Development Group; she has been very involved with the evolvement and development of the PgCert since its inception.

AUA Vice Chair | Chris Ince MAUA
Secretary and Registrar, London Metropolitan University

Chris Ince Chris is Secretary and Registrar at London Metropolitan University, and Vice-Chair of the AUA Board of Trustees. He has been an AUA member for over 10 years and has attended every Annual Conference since joining, making many friends along the way. Prior to London Met, Chris was University Secretary at SOAS and also headed up the Governance and Compliance Directorate, which included a range of areas including information compliance, diversity and inclusion, incident management and institutional projects. Prior to SOAS, Chris has worked at both Kingston University and Imperial College London. More excitingly, if that is possible, he also spent two years testing computer games – a job that is a lot more tedious than it sounds.

Treasurer | Chris Trask
Deputy Director of Finance, University of Manchester

Chris Trask is a Fellow of the Institute of Chartered Accountants and Deputy Director of Finance at the University of Manchester since 2017. Since 2010 Chris has worked at the University of Manchester in a number of senior finance positions working directly with both Academic and professional services leadership teams. Previous work experience is within industry across a number of European countries. He qualified as a Chartered Accountant in 1999 after working in accountancy practice in Bristol and London. Chris holds a degree in History from the University of Nottingham.

Gerry Weber FAUA

An active member of the AUA since the 1980s, Gerry retired in 2018 after almost 20 years as University Secretary of Edinburgh Napier University. He now supports a range of charitable organisations. Having worked and studied at ancient and modern Universities in England, Wales and Scotland as well as with the Open University, Gerry likes to think that he has developed a broad understanding of HE across the UK. In addition to leading and developing a wide range of professional services and overseeing university governance, he has direct experience of both faculty management and corporate planning. Gerry served on the executive committee of the AHUA for some years and has experience with a number of other bodies as a trustee and non-executive board member. He also wrote the AUA Guide to Negotiation (2015).

Sara Corcoran FAUA
Coach, Mentor, Facilitator, University of Suffolk

Sara joined the University of Suffolk (then University Campus Suffolk) as Director of Human Resources and Organisational Development on 1 August 2012, having previously held senior HR posts with Queen Mary University of London and the University of Essex, as well as serving as the Director of Personnel for University College Falmouth. Before joining HE, Sara spent 13 years working in the NHS, in acute and mental health Trusts and in a Regional Health Authority. Her professional interests include organisational development; leadership;  equality, diversity and inclusion; and the psychological contract. Sara stepped down from her role on the University’s senior Executive team in Spring 2020, taking on the part time role of internal Executive Coach and launching a private coaching and facilitation practice.  She is also Co-Chair of the Organisational Development in Higher Education Network.

Mark Crittenden MAUA
Head of Student Centres, University of Greenwich

Mark graduated from the University of Leicester with a degree in Psychology in 2006 and soon found his way into the beginning of his career in higher education. During his time in HE he has progressed to his current role of Head of Student Centres at the University of Greenwich, completing a PGCert in enhancing the student experience in 2011. Having joined the AUA early in his career, Mark has been Branch Advocate since 2012 and also was the AUA’s Anglia and London Network Coordinator from January 2013 to December 2016. As Network Coordinator, Mark visited a number of regional institutions to promote the Association and ran a number of events for current and prospective members to support their development.

Steve Smith MAUA
Faculty Secretary, University of Liverpool

Steve has 18 years of senior leadership and management experience in HE following a 17 year career with Unilever. Most recently as a Faculty Director of Operations at the University of Liverpool he has gained extensive experience and expertise in the design, planning, optimisation and management of a full range of professional services support for academics and students. Having led a range of university wide projects he also has experience of corporate governance processes, committee management and risk management. Steve’s early career was with Unilever where he had a variety of roles ranging from being a project engineer to managing a research and development department. Following this he moved to a role at the University of Manchester as a business manager before joining the University of Liverpool as Faculty Secretary for the Faculty of Medicine.

Steve will be retiring from the University of Liverpool in September 2020 but will continue to be involved with the HE sector as an AUA consultant.

John Baker MAUA
Corporate and Business Planning Manager, London South Bank University

John Baker currently works as a Finance Business Partner within the Financial Planning and Reporting Team at London South Bank University. He leads on oversight of financial project development and management processes, and supports a range of research and enterprise activity across the institution. Prior to H.E. John has been an enthusiastic member of the AUA for over 12 years, acting as institutional advocate for LSBU, elected member representative on the AUA Council in 2012, he cycled to the 2014 Conference in Manchester from London, and is an enthusiastic proponent of the AUA study tours, having gained rich insight, along with great friendships, on the 2015 trip to the Netherlands and Belgium.

Thea Gibbs MAUA
Director of Operations, University of Coventry

Thea Gibbs Member of the Board of TrusteesThea Gibbs is Director of Operations of a large research centre at Coventry University, and helped build the Centre from scratch into a thriving, successful operation.  Thea has 16 years’ HE sector experience in strategic and operational management roles in settings including student services, academic departments and strategic programmes.  Prior to developing her career in university administration, Thea worked in the commercial sector. With a professional background in information management, Thea worked as a Law Librarian in a City law firm and as a Business Researcher in a large venture capital firm.  She has recently completed a PhD which examined the work relationships of university professional services staff and how these influence service quality.

Vikki Goddard FAUA
Director of Faculty Operations, University of Manchester

Vikki Goddard is the Director of Faculty Operations (Biology, Medicine and Health) at the University of Manchester. She is responsible for the contribution of Professional Services to achieving the Faculty’s strategy, and for advising and supporting the Dean and Executive. Before taking on this role she was the Director of Operations for the Faculty of Humanities. Previously, she was the Chief Operating Officer at the University of Salford. As Head of the University’s Administration she was responsible for ensuring that the Professional Services provide an excellent support for all the University’s activities and play a key role in achieving objectives.

Mark Hollingsworth MAUA 
Director of Registry and Academic Affairs, University of Birmingham

Mark is Director of Registry and Academic Affairs at the University of Birmingham and has previously worked in HE Professional Services at Leicester, Loughborough, and Warwick since finishing his PhD at the University of Nottingham. When beginning his career, membership of the AUA was transformational in changing the way he conceptualised university administration as a profession.

Mark feels strongly about developing staff and is Vice-Chair of the AUA Board of Studies which has oversight for the quality and delivery of the PG Certificate. Mentoring – both formal and informal – has hugely benefited Mark throughout his career and he’s happy to be involved in anything which can similarly help others. Mark is an advocate for universities sharing knowledge and working together: he has founded and developed networks, practitioner groups, and communities of practice, and collaboration is something he views as a real strength of the sector.

Helen Torres MAUA
Centre Administration Manager, Brussels, University of Kent

Helena Torres Members of the Board of TrusteesHelena Torres is the Centre Administration Manager at the University of Kent’s Brussels Centre.  Before working in Belgium, Helena was a School Administration Manager at the University of Kent in Canterbury where she also worked with the Learning and Development department to design and deliver a university management and leadership programme.  She has been a member of the AUA since starting her career in Higher Education at the University of Nottingham almost 20 years ago and was part of the initial pilot scheme of the AUA CPD Framework.  Having also worked in adult education in France, Helena has a keen interest in the European dimension of Higher Education.​

Ruth Coomber FAUA
Division Manager, Cardiff University

Ruth has worked in Higher Education for 20 years and is currently the Centre Manager in the Medical School at Cardiff University.  Ruth has been a member of the AUA since 2013 where she started the Postgraduate Certificate for Higher Education, Leadership and Management.  Ruth graduated from the PGCert in 2015 and since that time has actively championed the development of the AUA behaviours and values at institutional level.  Since that time, Ruth has completed the PGDip and MSc in Higher Education Leadership and Management researching on the perceived barriers to staff development that hinder the engagement of professional staff in continuing professional development programmes.  Ruth continues her involvement in the PGCert and has been appointed as Delivery Partner.

Strategic Adviser | Andrew West FAUA 

Andrew WestDr Andrew West is Strategic Adviser to the AUA. Formerly University Secretary at the University of Sheffield, Andrew’s career in Higher Education spans nearly 30 years, including 11 years leading student-related services encompassing student recruitment and admissions, academic services and learning and teaching support, registry and student administration, careers and employability, and a broad range of student support and well being services. A former Chair of AMOSSHE – The Student Services Organisation, Andrew now provides advice and consultancy at a wide range of institutions across the UK groups. He is a Fellow of the Halpin Partnership.


Contact us

We’re open Monday to Friday, 10am to 4pm.

Call us: 44+(0)161 275 2063

You can find us on: Email | Twitter | Facebook | LinkedIn

Address: Association of University Administrators, Sackville Street Building, The University of Manchester, Sackville Street, Manchester, M1 3WE

If you’d like to send us mail, please use M13 9PL as the postcode.

We welcome all feedback as we use this to help us continually improve the service we provide you.  We want to hear from you when we have done something well and more importantly when we have missed the mark or caused any inconvenience.  If you have a complaint or commendation to share with us please contact us.